About Us
Bond helps brands “Own the Known”
Who We Are
Bond is the intelligence-driven, customer engagement company that deepens relationships between brands, their channel partners, and their customers to drive lasting growth.
We’re designers, builders, and operators.
We build better bonds with brands, their channel partners, and their customers.
Bond helps brands to “Own the Known” with a mix of decades of expertise, behavioral science, research data, proprietary frameworks, technology, and analytics at the core of all things we do.
Everything we do is designed to deepen relationships — between brands and the people who buy from them, work for them, and believe in them — to build sustainable long-term growth.
Our purpose has been simple — to improve lives by building bonds that create lasting growth and long-term loyalty.
Ready to build stronger bonds across your business to get true ROI?
Our Promise
How we show up for our clients. Every day.
Look at the Bigger Picture
We work to integrate into the business and take into account the larger strategy and customer view. We do not work in a silo, and we take into account the full journey and how we can impact the business.
We Make It Work
From the tech, creative, design, and execution, we make sure what we do and build works for what you need. We get it done and deliver for our clients.
Own the Known
We start with the human — the audience, the objective, and the behavior we want to shift. Then we design every element of the experience around that, partnering with the Bond Behavioral Institute to make sure it lands — and lasts.
We Earn Loyalty
Loyalty has to be lived. We help brands earn it through relevance, respect, and real connection. We listen, challenge, and build trust with our clients as well.
Our Collaborators
Just a few of our collaborators who are helping shape what’s next in loyalty and customer experience.
Our Leadership
Guided by a leadership team that moves with purpose — backed by hundreds of experts across Bond.
Bob Macdonald
Founder & Board Chairman
Morana Bakula
President & CEO
Sean Claessan
Chief Strategy Officer
Rob Daniel
Executive Vice President, Client Solutions
Silvana Buljan
Executive Director, Bond EMEA
Trisha Mauro-Barnett
Senior Vice President, People and Values
Carrie Bradley
Senior Vice President, Customer Experience
Aaron Worsham
Chief Technology Officer
Mike Valeriati
Chief Financial Officer
Maria Pallante
Executive Vice President, Client Delivery and Operations