About Us

Bond helps brands Own the Known

Who We Are

Bond is the intelligence-driven, customer engagement company that deepens relationships between brands, their channel partners, and their customers to drive lasting growth

We’re designers, builders, and operators. 

We build better bonds with brands, their channel partners, and their customers.   

Bond helps brands to “Own the Known” with a mix of decades of expertise, behavioral science, research data, proprietary frameworks, technology, and analytics at the core of all things we do.

Everything we do is designed to deepen relationships — between brands and the people who buy from them, work for them, and believe in them — to build sustainable long-term growth.

Our purpose has been simple — to improve lives by building bonds that create lasting growth and long-term loyalty.

Ready to build stronger bonds across your business to get true ROI?

Our Promise

How we show up for our clients. Every day.

Look at the Bigger Picture

We work to integrate into the business and take into account the larger strategy and customer view. We do not work in a silo, and we take into account the full journey and how we can impact the business. 

We Make It Work

From the tech, creative, design, and execution, we make sure what we do and build works for what you need. We get it done and deliver for our clients.

Own the Known

We start with the human — the audience, the objective, and the behavior we want to shift. Then we design every element of the experience around that, partnering with the Bond Behavioral Institute to make sure it lands — and lasts. 

We Earn Loyalty

Loyalty has to be lived. We help brands earn it through relevance, respect, and real connection. We listen, challenge, and build trust with our clients as well.

Our Collaborators

Just a few of our collaborators who are helping shape what’s next in loyalty and customer experience.

Our Leadership

Guided by a leadership team that moves with purpose — backed by hundreds of experts across Bond.

Bob Macdonald

Founder & Board Chairman

Morana Bakula 

President & CEO 

Sean Claessan 

Chief Strategy Officer

Rob Daniel 

Executive Vice President, Client Solutions 

Silvana Buljan

Executive Director, Bond EMEA 

Trisha Mauro-Barnett

Senior Vice President, People and Values 

Carrie Bradley

Senior Vice President, Customer Experience 

Aaron Worsham

Chief Technology Officer 

Mike Valeriati

Chief Financial Officer 

Maria Pallante

Executive Vice President, Client Delivery and Operations

Thought Leadership

Our perspective is built on real data, behavioral insight, and years in the field. These are just a few of the ideas shaping what’s next.

Beyond the Bond Podcast

The Bond Loyalty Report™

Ready to Bond?