Morana Bakula

Morana Bakula, President & CEO of Bond, combines exceptional planning and strategy skills, with intuitive foresight, to deliver actionable solutions for clients. Leading a data-driven and innovation-focused customer experience, loyalty, and growth firm with offices in North America and Europe, Morana has shaped Bond's strategic direction and culture since her appointment as President in 2023. She ensures the exceptional delivery of experiences across 'both sides of the counter,' driving growth for its clients and their people.

Morana is a practitioner at heart with deep experience across industries, including pharmaceutical, financial services, insurance, retail, consumer and packaged goods and hospitality, and has worked with some of the world’s most recognized brands. Prior to joining Bond, Morana held multiple strategic and leadership roles at State Farm, Fifth P Solutions, and KPMG

Named one of Loyalty Magazine's Top 30 Under 40 in 2022, she is recognized for customer and employee engagement, lending her expertise to the industry and community by previously serving on the Board of Waypoint Mental Health. Originally from Croatia, and now based in Toronto, Canada, Morana is a passionate leader dedicated to helping brands achieve lasting growth.