Perspectives

Behind the Butter: How a Bold April Fools’ Campaign Became a Creative Standout

Featuring Logitech G × BondX

Remember the Logitech G Butter Mouse? So do we — and it’s still making us smile.

Image: Page 4

While the campaign first launched on April Fools’, the creativity and collaboration behind it are worth a second look. Our BondX team partnered with Logitech G to take this playful concept and turn it into a fully realized campaign — complete with custom assets, a product mockup, and a tone so smooth, it almost felt real.

What made it work? A team willing to go all in — pushing boundaries, leaning into absurdity, and crafting a story that engaged audiences in unexpected (and delightful) ways. At its heart, the Butter Mouse campaign is more than a joke — it’s a masterclass in creative bravery, tight client collaboration, and knowing how to turn a cultural moment into brand love.

Relive the smooth magic with Lyle in this behind-the-scenes video