Bond Analytics

Consumer intelligence — turning data into clear direction.

Who We Are 

Embedded within teams across Bond, we ensure data and insights are applied where they make an impact.

Bond is an intelligence-driven company, and it’s at the heart of everything we do. Bond’s Analytics team works across the full spectrum of behavioral, attitudinal, transactional, market data, and more.

With access to Bond’s proprietary tools, AI integrations, and frameworks connected to global datasets from The Bond Loyalty Report™, alongside client systems and third-party benchmarks — we connect sources in ways not typically seen in the market and uncover the real information that matters. The result is a clearer view of what people do, why they do it, and where to act.

Want data and intelligence that drives decisions and not just reports?

How we turn analytics into action.

Built to integrate
We work across all types of data — structured and unstructured, quantitative and qualitative — and make it usable. That means stitching together data from different sources, resolving inconsistencies, and organizing it to quantify opportunity and deliver actionable insights.

Mapped to what matters
We align data to business priorities, tie measurement to outcomes, and focus on what drives real decisions — not just dashboards. Insights are applied where they add the most value, uncovering opportunities to maximize ROI and drive incremental revenue.

Operational by design
We don’t just make data accessible. We embed it into the way our clients work, delivering measurable value and sustainable growth.

What Powers Our Work 

A closer look at the data we integrate to understand human behavior.

We integrate proprietary, partner, and client-specific data to build a fuller view of human behavior. Grounded in behavioral science and powered by practical methodologies, we combine zero-, first-, and third-party data with AI to generate deep, usable customer intelligence.

The Bond Loyalty Report™

One of the industry’s longest-standing, most comprehensive, and usable datasets on loyalty behavior in the world — with over 35 million data points across 15+ years, tracking how people interact with 400+ of the world’s top programs in multiple sectors.

Wallet IQ

Wallet IQ uses anonymized, card-linked data to show where your customers are spending — inside and outside your program. It reveals competitive leakage, missed opportunities, and new ways to target retention, reactivation, or partnership. Because loyalty isn’t just about what people say — it’s about what they do. 

Client CRM data

First-party datasets — including purchase history, contact records, and engagement logs — that we clean, structure, and stitch together with other sources to create a more complete customer view.

Bond AI Social

Contextualize findings with general consumer sentiment using Bond’s AI solutions—cloud-native, trained on our proprietary data.

Behavioral frameworks from the Bond Behavioral Institute

Proprietary tools are used by our Advisory and HX teams to generate data through diagnostics, experience mapping, and behavior modeling, which capture signals most systems don’t.

Synapze XI 

Our proprietary intelligence platform integrates technology that is cloud-native, bringing all of Bond’s proprietary behavioral, attitudinal, and emotional benchmarks and methodologies right into your known customer dataset. Boosted by AI-powered tools, it has a wide range of compatibility and integrates seamlessly into your martech stack.

What We Can Do

Build, design, and deliver customer strategies that perform.

Customer Insights 

Analyze behavioral signals — clicks, conversions, recency, frequency, value — to surface patterns in how customers act and interact. These insights power sharper strategy, smarter targeting, and better decisions across your business.

  • Model customer churn propensity using behavioral signals to flag at-risk individuals early. Helps teams act with precision and apply retention strategies where they’ll have the most impact.

  • A scalable, self-serve solution that assigns value at the customer level — for benchmarking, targeting, and investment decisions. Translates CLV into a practical direction that teams can act on.

  • Quantitatively backed customer classifications based on value, behavior, or attitudes. Built for flexibility and usability — enabling more personalized engagement and better resource allocation.

  • Measure how individual product brands influence customer decision-making — surfacing where brand attachment drives behavior and where there’s room to grow it.

Program Insights and Optimization 

Learn how members engage across the full program lifecycle — from enrollment and earning to redemption and retention. Identify what’s driving performance, where engagement drops, and how to refine offers and mechanics to maximize loyalty impact.  

  • Capitalize on your customer interactions while measuring for performance. Gain tailored treatment plans with ready-to-action marketing outputs—from offer, messaging and cadence prescriptions. 

    Enrich both your member and non-member customer profiles with tactical targeting for immediate impact and ROI. 

  • Identify patterns in product pairings and purchase behavior — helping teams uncover cross-sell opportunities, optimize placement, and build smarter bundling strategies.

  • We help clients get to the bottom of what percentage of their customers only shop with them, sometimes shop with them, and how often these customers shop with competitors.

  • Gain insight into customer wallets and validate that share shift (moving from one merchant to another) observed is due to a campaign, not just card shift (moving purchase from one bank to another).

  • Generate segment-specific marketing strategies using an intuitive interface powered by AI and Bond’s proprietary logic. Built to reduce campaign lift, speed execution, and increase precision — without starting from scratch.

  • Match offers to the right products based on member preferences, partner constraints, and expected behavior change. Helps maximize engagement and drive action at the individual level.

  • Find opportunities that alignwith your objectives and growby teaming up with brands who compliment your offerings and with who you share key customer attributes. Access new customers, consolidate share-of-wallet, and drive immediate frequency.

Competitive Insights

Extract structured data from competitor programs — offers, earn mechanics, promo cadence, value propositions — and use it to benchmark, model gaps, and flag shifts across the category. See how you stack up and where you can differentiate.

  • Use a combination of digital data extraction, loyalty expertise, computer vision, and analytics to analyze competitor promotions and value propositions — across industries, regions, and languages.

  • Leverage computer AI vision to scan and structure weekly promotional flyers — surfacing insights on competitor offers, positioning, and patterns at scale.

  • Compare key loyalty program metrics against competitors in your category. This double-blind analysis reveals how your program stacks up — and where you can differentiate.

Where We Work

Measurement is embedded across Bond, shaping how we design, operate, and evolve.

HX & CX Experience

We partner with HX teams in an ongoing exchange — giving them the data to surface friction points, flag journey drop-off, and uncover behavioral drivers, while taking in real-world insight to refine how and where we measure. The result? Experiences that aren’t just well-designed, but performance-backed.

Loyalty & Customer Engagement

We work alongside engagements teams in a continuous feedback loop — providing data to ground strategic decisions and receiving inputs that sharpen our measurement focus. From sizing opportunities to stress-testing business cases, our collaboration helps prioritize what to do, why it matters, and how to deliver lasting impact.

Ready to Bond?