Measurement and Analytics
Measurement that drives action, not just insight.
We connect behavioral, emotional, and operational signals to spot what’s working — and what’s not.
Using a blend of quant and qual, proprietary models, and behavioral economics, we help brands turn insight into action. Connecting behavioral, emotional, and operational signals to show how people actually engage — and where performance is gained, stalled, or slipping.
From syndicated benchmarks like the Bond Loyalty Report™ to custom diagnostics and financial models, our tools don’t just show how you're performing — they show what to do next.
Ready to turn data into lasting growth?
Who We Are
We measure what matters and prove what works.
What we provide across methods, services, and stages of strategy
Behavioral and attitudinal segmentation to guide program strategy
Experience diagnostics that link customer, employee, and partner outcomes
Research, custom and syndicated, to inform design and optimization
Tools that validate, pressure-test, and evolve your loyalty model over time
Our Services
Research capabilities tailored to fit your needs.
Conjoint Analysis
Reveals what customers truly value — and what they’re willing to trade off — to help design offers, benefits, and program elements that perform.
Market Basket Analysis
Identifies patterns in product pairings and purchase behavior — uncovering cross-sell opportunities, optimizing placement, and building smarter bundling strategies.
Mixed Marketing Model
Estimates the impact of various marketing tactics — from personalization to mass marketing — on sales and KPIs. Helping forecast which levers will drive future results.
Wallet IQ
Quantifies share of wallet and identifies where customers are spending beyond your brand. Distinguish between loyalists and switchers by analyzing wallet fragmentation and spend patterns across competitors.
Preference Measurement
Evaluates program benefits to determine what matters most to customers. Helping teams focus on the features that drive enrollment, engagement, and sustained participation.
Pricing & Feature Optimization
Reveals what customers value most — and what they’re willing to trade off — to build stronger offers and improve uptake.
Customer Segmentation
Breaks down your audience by mindset, behavior, and value sharpening targeting, messaging, and experience design.
Comprehensive Research Services
Full-service support across qual and quant — from design and fielding to analysis and insight delivery.