The Bond Perspective

What we’re seeing and building — in loyalty, behavior, and beyond.

The Bond Perspective

New Leaders in Customer Loyalty: A Conversation with Michelle Sequeira Yee

The 2025 Bond Loyalty Report: 15 Years of Benchmarking What Matters Most

Designing Fraud-Proof Loyalty Programs

Now Live: Beyond the Bond – Our First-Ever Podcast Episode

Behind the Butter: How a Bold April Fools’ Campaign Became a Creative Standout

Decoding Customer Attitudes for Tailored Experiences

Harnessing AI for Next-Level Benchmarking, Research & Insights

Good CX Delivers Better Outcomes for Customers, Employees and Organizations

AI-Powered Personalization: The Balance Between Technology & Humanity

Loyalty Beyond Discounts

Making Loyalty Personal Again: Key Insights from CRMC 2024

Rethinking Retail: How Intelligent Data Collection Drives Sustainable Growth

The Hidden Power of AI Orchestration

The Future of Customer Engagement is Here

The Time to Reimagine Customer Experience is Now

Ready to Bond?