Loyalty and Customer Engagement
Where behavioral insight, financial discipline, and program design come together.
Who We Are
We architect customer engagement solutions that hold up under pressure.
Our work brings structure, momentum, and confidence to every phase of customer engagement.
Grounded in behavioral economics and proven frameworks to identify what motivates people, we help brands navigate stalled MVPs, legacy models, shifting priorities, and new ambitions — and help meet evolving customer needs across all forms of customer connection: programmatic, loyalty, and beyond.
Sustained growth isn’t driven by personalization alone. It’s driven by intentional design — choices rooted in what matters to your customer and what moves the business forward.
That’s why we don’t start with a platform or a playbook. We start with the why — and build from there with rich consumer intelligence at its core.
Ready to turn customer relationships into lasting growth?
We design strategies and engagements that are:
Behaviorally precise
Backed by frameworks rooted in behavioral economics — and decades of experience applying them — we identify the levers that matter and use them with intent.
Operationally feasible
Built by loyalty operators who understand how strategy meets engagement solutions, teams, and real-world complexity.
Financially grounded
Modeled against real budgets, validated through scenario-tested scoring, and powered by one of the richest behavioral datasets in the industry.
Data-informed and credibility-backed
Driven by proprietary research, decades of voice-of-customer insight, and a uniquely comprehensive behavioral dataset.
What We Can Do
Design and deliver customer strategies that are market-ready and built to perform.
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From foundational strategy to full re-architecture, we build loyalty programs that work across brands, markets, and customer segments.
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We identify what's working, what’s not, and what to do about it using real data and behavior-based diagnostics to sharpen your program’s ROI.
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We bring rigor to the business case and program operating model, including financial forecasting and tier threshold optimization, ensuring your loyalty strategy drives measurable growth and long-term value.
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We help you identify, evaluate, and structure partnerships that expand your engagement solutions and unlock new forms of member value.
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We design messaging strategies that align with the loyalty journey, ensuring the right message reaches the right member at the right moment.
Our Capabilities
How We Make It Happen
Strategy should work in practice, not just on paper.
We use proven tools, behavioral frameworks, and operator-led processes to turn strategy into engagement solutions that perform — not just in theory but in practice.
Program Diagnostic Framework
A comprehensive evaluation of loyalty performance, competitive context, member behavior, and technical readiness — enabling you to identify root issues, size opportunities, and align teams around priorities.
Messaging Treatment Plan
An actionable messaging strategy that maps the right message to the right audience, through the right channel and timing — designed to increase engagement across the lifecycle through data-backed personalization.
Promotions & Gamification Planning
A toolkit to define offer constructs, gamification mechanics, and engagement levers that are grounded in behavioral science — supporting program launch, seasonal campaigns, or always-on engagement with measurable impact.
Advisory Workshops
Focused working sessions for knowledge enablement, agile ideation, and collaborative alignment on strategic decisions using cross-functional inputs and behavioral expertise — helping teams identify opportunities, make decisions faster, and set up deeper, more complex solutioning.
Design Interventions
Targeted, insight-led methods to provoke real-world behavior change through strategic design — translating behavioral theory into practical program elements that drive action, from concept to customer decision flow.
Implementation Planning
Assessment and alignment of all components required for seamless loyalty program execution across people, processes, and platforms — ensuring that the strategy is executable in market by identifying gaps, aligning teams, and reducing risk before launch.
Business Casing Models
Financial models that evaluate the incremental value of loyalty program changes — including interchange, revenue lift, cost-to-serve, and return on investment. All used to build confidence with finance teams and support investment decisions.
Partnership Strategy
A structured approach to identifying and applying partnership models — from short-term activations to integrated brand collaborations — designed to expand program reach, strengthen customer value, and align partnership type to specific business goals.