The Bond Loyalty Report

Recognized as one of the most trusted sources of loyalty behavior data in the world. 

What Is The Bond Loyalty Report™?

The most comprehensive, usable, and longest-standing study of customer loyalty and engagement in the world.

The Bond Loyalty Report™ isn’t just a study. It’s a living, breathing dataset — built on behavioral, attitudinal, and emotional signals from real people, across real programs, all year long. 

For over 15 years, The Bond Loyalty Report™ has decoded what loyalty really means to customers, to operators, and to growth, with over 35 million data points across 400+ programs and 20+ industries. It’s more than a benchmark. It’s the industry standard for what works, what doesn’t, and what’s coming next.  

Our depth and longevity let us spot shifts before they hit the market. We see the early signals not just by industry but by program, platform, and card-specific. That means we don’t just know what customers want from loyalty — we know what they want from your program specifically. 

The Bond Loyalty Report™ at a Glance

22

Sample of 22k+ Consumers 

400+

Examining 400+ Programs 

20+

In 20+ Sectors

100+

Across 100+ Attributes

The Big Story of 2025: 

Loyalty is hitting its tipping point.

Loyalty programs have never been more popular — but signs of strain are starting to show.  

After years of rising enrollment, engagement, and spend, overall attitudes and behaviors remain at peak levels — but at the program level, early signs of erosion are starting to show. Satisfaction is softening, and differentiation is slipping.

Too many look alike. Act alike. Reward alike. 

Customers want more than points. They want something built for them. The promise of loyalty is still strong, but the ceiling is in sight. 

We’ve hit peak loyalty. Now, it’s about what breaks through. 

The Intelligence Behind the Insights

The Bond Loyalty Report™ is more than a benchmark report — it’s powered by a system of proprietary tools that turn fragmented data into focused action.

Bond Behavioral Append  

Enhance what you know with what matters most. 

Behavioral Append integrates the most detailed attitudinal and behavioral data directly into your customer profiles — improving how, when, and to whom you engage. It sharpens segmentation, supports more personalized offers, and drives measurable lift in performance. Designed for use across members and non-members alike, it’s a fast track to smarter decisions and stronger results. 

Customer Engagement Index (CEI)

A brand score that goes deeper than satisfaction.

CEI brings together emotional, behavioral, and attitudinal data into a single, unified performance score. It helps brands see what’s truly driving loyalty — and what’s not. With benchmarking built in, CEI provides a clear view of where your brand stands, and where to focus next. 

Synapze XI + Snowflake Access  

Direct access to Bond’s loyalty intelligence ecosystem. 

Get year-round access to Bond’s proprietary models, benchmarks, and intelligence tools — including Behavioral Append, Loyalty IQ, and Wallet IQ — through our Snowflake-native environment, powered by Synapze XI. Connect your data, run diagnostics, and generate real-time outputs that help you act fast, target smarter, and perform better. 

Loyalty IQ

Understand where your customers engage — and where they don’t. 

Loyalty IQ maps participation across programs, categories, and competitors. It highlights overlapping behavior, shifting preferences, and areas where your share of loyalty may be at risk. With this intelligence, brands can design smarter strategies that protect and grow their customer base. 

Wallet IQ

Built to follow the money. 

Wallet IQ uses anonymized, card-linked data to show where your customers are spending — inside and outside your program. It reveals competitive leakage, missed opportunities, and new ways to target retention, reactivation, or partnership. Because loyalty isn’t just about what people say — it’s about what they do. 

Choose the level of insight that fits your goals.

From broad signals to tailored diagnostics, each view draws from the same trusted dataset — offering different ways to explore, compare, and act on what matters most.

A snapshot of this year’s signals

A high-level view of what stood out most — key shifts, fast facts, and early indicators of where loyalty is heading.

Free Executive Summary 

A deeper read on the state of loyalty today

Themes, disruptors, and takeaways from this year’s full dataset — including satisfaction scores, emotional trends, and how expectations are evolving with consumers.

2025 Loyalty Perspective

How your program is really performing

A side-by-side comparison of your loyalty performance against a competitive set — with insight into where you’re leading, lagging, or losing traction. 

Custom Program Report 

Designed around your members

A customized report built from fresh survey data tailored to your audience — giving you a sharper view of what’s working and where to focus. 

Custom +Sample Boost

A Closer Look  

What makes the Bond dataset different?

The Bond Loyalty Report™ is more than a measurement tool — it’s a living intelligence system. Built on proprietary frameworks, continuous data collection, and AI-powered tools, it’s designed to help brands decode performance and drive sharper outcomes. 

The intelligence behind our Bond Loyalty dataset runs 24/7. Real-time data flows into a suite of applied models, diagnostics, and loyalty-specific tools, offering a year-round view of what’s working, where to act, and how to grow with precision. 

  • Purpose-built to fuel loyalty performance, including Wallet IQ Prediction Models, Loyalty Propensity Models, Vertical-Specific Models like Closet-IQ and Grocery-IQ, and an intuitive Loyalty Agent that turns data into decisions.

  • Our Center of Excellence blends behavioral science, experience design, and loyalty strategy into practical frameworks, diagnostics, and tools like the Customer Engagement Index (CEI) and Emotional Measurement AI.

  • Through Synapze XI + Snowflake, brands can access our full loyalty intelligence ecosystem, including benchmarks, diagnostics, and applied outputs — on demand, all year long.

  • Benchmarks and insights span regions, industries, and demographics — including North America, Europe, LATAM, and APAC.

  • Evaluate your program against 400+ others across 15+ industries with real-time comparisons and category-specific insights that drive action, not just reflection. 

  • From Closet-IQ to Grocery-IQ, we apply machine learning, NLP, and computer vision to build industry-focused models that match spend behavior with real customer cohorts, giving brands a competitive edge in category-specific performance.

  • Our AI methods go beyond insight, proactively detecting anomalies and patterns to help safeguard loyalty programs from fraud and financial risk.

Used by Leading Brands

Top-Performing Brands on the Customer Engagment Index (CEI)

See who’s leading across categories — and what sets them apart.

CEI isn’t just a score — it’s a brand loyalty index that blends emotional, attitudinal, and behavioral data to rank brands within their competitive set. Powered by Bond’s proprietary data sources — The Loyalty Report Survey, AI Emotion Engine, and Wallet IQ — CEI offers a full-spectrum view of customer engagement. 

This model goes beyond what customers say — it captures what they feel and what they do. And it helps leading brands uncover the drivers behind brand equity, experience, and retention. 

Airline

Apparel

Delivery

Department

FAQs about The Bond Loyalty Report™ 

The Bond Loyalty Report™ is more than a benchmark report — it’s powered by a system of proprietary tools that turn fragmented data into focused action.

  • The Bond Loyalty Report™ is one of the most comprehensive studies on loyalty behavior globally. It draws from over 35 million data points annually, evaluating more than 400 programs in 15+ sectors. It goes beyond satisfaction metrics to uncover what actually drives loyalty — emotionally, behaviorally, and commercially.

  • It’s the only loyalty study built on this level of depth, diversity, and proprietary insight. We combine behavioral data, customer sentiment, operational diagnostics, and category benchmarks — powered by tools like Wallet IQ and frameworks from the Bond Behavioral Institute. It provides program-level diagnostics against 33 unique drivers of loyalty, making it the most actionable dataset for informing performance, strategy, and design. No other source gives this kind of full-system view. 

  • The report blends multiple sources:

    • Behavioral data from over 400 loyalty programs

    • Attitudinal insights from 22,000+ consumers

    • Client CRM and first-party data

    • Competitive spend intelligence from Wallet IQ

    • Proprietary behavioral frameworks

    Together, this creates a full picture of how people engage — and what influences their decisions.

  • Brands use it to:

    • Benchmark their program against competitors and identify specific areas for improvements  

    • Understand what drives emotional loyalty in their category

    • Prioritize investments in program features, experience, or personalization

    • Align internal teams around what matters most to customers

    We also run custom readouts, workshops, and diagnostics based on your brand’s unique data.

We offer tailored briefings and can run a diagnostic to show how your program compares to category leaders.

Request the full report or reach out to one of our Bond strategist.

Ready to Bond?