Perspectives

Rethinking Retail: How Intelligent Data Collection Drives Sustainable Growth

Featuring Sean Claessen, Chief Strategy Officer, Bond

In today’s experience-driven economy, data is no longer just a byproduct of transactions — it’s the foundation of meaningful customer relationships.

In this Industry Voices feature, Sean Claessen, Bond’s Chief Strategy Officer, explores how intelligent data collection—when powered by the right tools and strategy—can unlock real-time understanding of customer intent, enabling brands to anticipate needs, deliver personalized experiences, and deepen loyalty.

From increasing wallet share to strengthening brand affinity, Sean unpacks how Bond’s data-forward approach is helping retailers shift from reactive to predictive, transactional to transformational.

Explore how intelligent data drives growth: Read more